Product Naming Methodology

Based on David Placek's Lexicon Branding approach—the firm behind Vercel, Swiffer, Sonos, Azure, BlackBerry, Pentium, and Windsurf.

Core Principles

1. Invent, Never Describe

Descriptive names are forgettable. Invented names signal innovation and are easier to own.

• Bad: "FormFiller", "QuickSign", "DocAssist" (literal, forgettable)
• Good: "Vercel" (evokes versatile + accelerate + excel without stating what it does)

2. Combine Word Stems Meaningfully

The best names draw from multiple word roots, creating rich associations: