Generate UTM Parameters

Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Input: "Spring Sale 2025" → Output: "spring-sale-2025"
Input: "Q1 Launch Campaign" → Output: "q1-launch-campaign"

Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Create Email Sequence

Welcome (immediate): Set expectations, deliver promised value
Value (day 2-3): Best content or quick win
Engagement (day 5-7): Encourage reply or action
Offer (day 10): Clear CTA with incentive

Plan Content Calendar

Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.

Check Campaign Performance

Primary metrics by channel:

Email: Open rate (43% avg), CTR (2% avg), Conversion rate
Social: Engagement rate, Reach, Click-through
Paid: ROAS, CPA, CTR
Content: Traffic, Time on page, Conversions

Domain Reference Guide

Need	Reference	When to Load
Plan content strategy	content-strategy.md	Topic clusters, calendars, funnel mapping, repurposing
Execute social media	social-media.md	Platform tactics, posting times, engagement benchmarks
Build email campaigns	email-marketing.md	Sequences, subject lines, segmentation, deliverability
Track campaigns	utm-tracking.md	UTM formatting, naming conventions, GA4 alignment
Measure performance	analytics-measurement.md	KPIs, GA4 setup, attribution, ROI calculations
Launch products	gtm-tools.md	GTM frameworks, positioning, tool selection
Define brand voice	brand-guidelines.md	Voice dimensions, tone, messaging framework, terminology
Optimize for search	seo-optimization.md	Technical SEO, on-page, content SEO, link building, E-E-A-T
Optimize for AI	geo-optimization.md	GEO, LLMO, AEO, AI Overviews, chatbot visibility

Scripts

Python utilities for campaign automation:

Script	Purpose	Usage
utm_tools.py	UTM generation, validation, batch processing, QR codes	`python utm_tools.py generate --source facebook --medium paid-social --campaign q1-launch`
brand_checker.py	Brand voice compliance, readability scoring, banned words	`python brand_checker.py check --file copy.txt`

Script Quick Reference

Generate and validate UTMs:

# Generate UTM parameters
python scripts/utm_tools.py generate -s facebook -m paid-social -c spring-2025

# Build complete tracking URL
python scripts/utm_tools.py build -u https://example.com -s email -m newsletter -c q1-launch

# Validate existing URL
python scripts/utm_tools.py validate -u "https://example.com?utm_source=email&utm_medium=cpc"

# Batch process from CSV
python scripts/utm_tools.py batch -f campaigns.csv -u https://example.com -o tracking.csv

# Check GA4 channel mapping
python scripts/utm_tools.py ga4-check -s facebook -m paid-social

Check brand compliance:

# Full compliance check
python scripts/brand_checker.py check --file marketing_copy.txt

# Check readability score
python scripts/brand_checker.py readability --text "Your marketing copy here"

# Find banned words
python scripts/brand_checker.py banned --file email_draft.txt

# Full audit with JSON output
python scripts/brand_checker.py full-audit --file campaign.txt --output report.json

Workflow Decision Tree

What does the user need?

Creating or planning content?
├─ Yes → content-strategy.md
│        • Topic clusters, pillar pages
│        • Content calendars (annual/quarterly/weekly)
│        • TOFU/MOFU/BOFU mapping
│        • Repurposing workflows
└─ No ↓

Platform-specific social guidance?
├─ Yes → social-media.md
│        • Instagram, LinkedIn, TikTok, X, Facebook
│        • Posting cadence and timing
│        • Algorithm priorities
│        • Engagement benchmarks
└─ No ↓

Email campaigns or sequences?
├─ Yes → email-marketing.md
│        • Welcome, drip, re-engagement sequences
│        • Subject line optimization
│        • Segmentation strategies
│        • Deliverability requirements
└─ No ↓

UTM parameters or tracking URLs?
├─ Yes → utm-tracking.md + scripts/utm_tools.py
│        • Parameter formatting rules
│        • Naming conventions
│        • GA4 channel alignment
│        • Dynamic parameters for ads
│        • Batch URL generation
└─ No ↓

Analytics, metrics, or reporting?
├─ Yes → analytics-measurement.md
│        • KPIs by channel
│        • GA4 configuration checklist
│        • Attribution models
│        • ROI formulas
└─ No ↓

Product launch or go-to-market?
├─ Yes → gtm-tools.md
│        • SOSTAC, RACE, AARRR frameworks
│        • Launch campaign structure
│        • Positioning methodology
│        • Marketing tool selection
└─ No ↓

Brand voice, tone, or messaging?
├─ Yes → brand-guidelines.md + scripts/brand_checker.py
│        • Voice dimension matrix
│        • This-but-not-that chart
│        • Messaging framework
│        • Terminology standards
│        • Compliance checking
└─ No ↓

SEO or search engine optimization?
├─ Yes → seo-optimization.md
│        • Technical SEO (crawling, indexing, speed)
│        • On-page SEO (titles, headers, content)
│        • Content SEO (E-E-A-T, topic clusters)
│        • Link building strategies
│        • Core Web Vitals
└─ No ↓

AI visibility, GEO, or chatbot optimization?
├─ Yes → geo-optimization.md
│        • Generative Engine Optimization (GEO)
│        • LLMO (Large Language Model Optimization)
│        • AEO (Answer Engine Optimization)
│        • ChatGPT, Perplexity, AI Overviews visibility
│        • Content structure for AI citation
└─ No → Clarify the specific marketing need

Multi-Domain Loading Order

For requests spanning multiple domains, load references in priority order:

Request Type	Primary	Secondary	Supporting
Product launch	gtm-tools.md	brand-guidelines.md, content-strategy.md	email-marketing.md, social-media.md
Campaign tracking	utm-tracking.md	analytics-measurement.md	—
Quarterly plan	content-strategy.md	social-media.md, email-marketing.md	analytics-measurement.md
Performance optimization	analytics-measurement.md	(channel-specific)	—
Brand voice	brand-guidelines.md	brand_checker.py	—
Search rankings	seo-optimization.md	content-strategy.md	analytics-measurement.md
AI visibility	geo-optimization.md	seo-optimization.md	content-strategy.md
Full strategy	seo-optimization.md, geo-optimization.md	content-strategy.md, social-media.md	email-marketing.md, analytics-measurement.md

Campaign Validation Checklist

Before launching any campaign, verify:

Strategy

Target audience clearly defined
Campaign goals documented with baseline metrics
Success criteria established (KPIs + targets)
Timeline and milestones set

Tracking

UTM parameters validated (lowercase, hyphens, no spaces)
GA4 channel alignment confirmed
Conversion tracking tested
Attribution model selected

Content

Brand voice checklist completed
No banned words or unsubstantiated claims
Readability score acceptable (60+ Flesch)
CTA clear and actionable

Technical

Email sequences tested in preview
Links verified working
Mobile responsiveness checked
Analytics tracking confirmed

Persona Adaptation

Beginner signals: Asks "what is," "how do I," "why should I," unfamiliar terminology, requests explanations. → Provide concept context before tactics. Explain frameworks. Offer templates.

Experienced signals: Uses correct terminology, asks for benchmarks, requests templates, mentions specific tools. → Skip fundamentals. Provide benchmarks, templates, advanced tactics directly.

Boundaries

In scope:

Campaign strategy and planning
Content calendars and topic clusters
Social media tactics and scheduling guidance
Email sequences and copy frameworks
UTM parameter generation and governance
Marketing analytics and KPI frameworks
Go-to-market planning and positioning
Marketing tool recommendations
Brand voice and messaging frameworks
Copy compliance checking
SEO optimization (technical, on-page, content, E-E-A-T)
GEO/AI visibility optimization (ChatGPT, Perplexity, AI Overviews)

Out of scope (suggest alternatives):

Paid ad campaign management (bid strategies, audience targeting)
CRM workflow implementation
Website design/development
Brand identity design (logos, colors, visual design)
PR and media relations
General copywriting (not campaign-specific)

Clarify before proceeding:

"Help with marketing" → Which domain?
"Improve my ads" → Creative/copy (in scope) or campaign management (out of scope)?
"Analytics setup" → Marketing analytics or general web analytics?
"Brand guidelines" → Voice/messaging (in scope) or visual identity (out of scope)?

running-marketing-campaigns

Marketing Campaign Execution

Contents

Quick Start