Strategic Executive Communication

Communication is not just about sharing information; it is a means to an end. The goal is to move the needle, get buy-in, and drive action. By taking ownership of the "blast radius" of your messages, you can reduce back-and-forth, eliminate apathy, and increase the likelihood of getting what you want.

Core Principles

1. Sales, then Logistics

Never jump straight into the "how" before securing agreement on the "why."

• Sales Note: Designed to get people excited and secure agreement.
• Logistics Note: Details the process, timeline, and execution.
• Order of Operations: If you share logistics before the audience has bought into the vision, they will view the task as a burden rather than an opportunity.

2. The MOO (Most Obvious Objection)

Before sending any message or starting a meeting, spend two minutes identifying the "Most Obvious Objection."

• Anticipate the skepticism your audience will likely have.
• Address the objection proactively within your pitch or memo.
• If you don't know the answer, acknowledge it accurately rather than guessing.