Substack Post Crafter Skill

The Email-First Mindset

Substack is primarily email. Every design decision should optimize for:

1. Subject line (determines open)
2. Preview text (first 40-90 chars of subtitle)
3. Hook (determines if they keep reading)
4. Mobile readability (80% of email opens are on mobile)

Subject Line Mastery

Your subject line = your post title. It determines everything.

The 7-Word Rule

Studies show 7 words hit the sweet spot between too short and too long. Aim for 30-50 characters to fit mobile screens.

Subject Line Formulas