Tribe Builder

Use this skill to create copy that builds cult-like following for your product. Based on Blair Warren's "One Sentence Persuasion Course."

The Framework

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help throw rocks at their enemies."

This is the most powerful framework for building a devoted user base. It goes beyond features to create emotional connection.

The 5 Elements

1. Encourage Their Dreams

What it means: Validate their aspirations. Tell them their goals are achievable.