Starting product design
Feature prioritization
Marketing messaging
User research synthesis
Team alignment on users
Journey mapping
Success metrics definition

Quick Start

Minimal working example:

# Gather data for persona development

class PersonaResearch:
    def conduct_interviews(self, target_sample_size=12):
        """Interview target users"""
        interview_guide = {
            'demographics': [
                'Age, gender, location',
                'Job title, industry, company size',
                'Experience level, education',
                'Salary range, purchasing power'
            ],
            'goals': [
                'What are you trying to achieve?',
                'What's most important to you?',
                'What does success look like?'
            ],
            'pain_points': [
                'What frustrates you about current solutions?',
                'What takes too long or is complicated?',
                'What prevents you from achieving goals?'
            ],
            'behaviors': [
                'How do you currently solve this problem?',
                'What tools do you use?',
// ... (see reference guides for full implementation)

Reference Guides

Detailed implementations in the references/ directory:

Guide	Contents
Research & Data Collection	Research & Data Collection
Persona Template	Persona Template
Multiple Personas	Multiple Personas
Using Personas	Using Personas

Best Practices

✅ DO

Base personas on real research, not assumptions
Include 2-3 primary personas
Make personas specific and detailed
Include direct user quotes
Update personas based on new data
Share personas across organization
Use personas for all product decisions
Include both goals and pain points
Create personas for different user types
Document research sources

❌ DON'T

Create personas without research
Create too many personas (>4 primary)
Make personas too generic
Ignore data in favor of assumptions
Create personas, then forget them
Use personas only for design
Make personas unrealistically perfect
Ignore secondary users
Keep personas locked away
Never update personas

user-persona-creation

User Persona Creation

Table of Contents

Overview

When to Use