Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Deal Reengagement Intervention

Goal

When a contact has gone dark, generate a data-driven reengagement intervention that analyzes ghosting signals, selects the optimal intervention strategy based on the relationship context, and produces a personalized message with reasoning. This is not a generic "follow-up template" -- it is a strategic intervention designed for THIS contact in THIS situation.

Why Reengagement Interventions Matter

Ghosting is the #1 silent killer of B2B deals. Research consistently shows:

• 71% of buyers ghost sellers at some point in the evaluation process (RAIN Group, B2B Buyer Behavior Study)
• The average deal goes dark 2.7 times before closing (Gong Labs analysis of 70,000+ deals)
• 15-20% of "dead" deals can be reactivated with the right intervention at the right time (HubSpot Sales Benchmark)
• The breakup email strategy (honest, low-pressure check-in) reengages 18% of unresponsive contacts within 48 hours (Gong)
• Multi-channel reengagement (email → phone → LinkedIn) is 2.5x more effective than email-only (RAIN Group)
• 72 hours is the intervention window -- after a contact goes dark, you have roughly 3 days to intervene before their attention permanently shifts elsewhere (Forrester B2B Buying Study)