Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Follow-Up Reply Drafter

Goal

Draft contextual reply emails for threads needing response, with suggested subject lines and clear CTAs. Every reply should feel like it was written by the rep, not a machine — it acknowledges context, advances the conversation, and asks for exactly one thing.

Why Reply Quality Matters

The data is clear: how you reply matters as much as whether you reply at all.

• Replies under 100 words get 2x the response rate compared to replies over 200 words (Boomerang, 2023 analysis of 300K+ email threads).
• Emails with a single CTA have 371% higher click rates than those with multiple asks (WordStream).
• Personalized subject lines increase open rates by 26% (Campaign Monitor), and reply threading (keeping "Re:") gets 93% open rates.
• The first sentence determines read-through: 65% of recipients decide whether to read the full email based on the opening line (Litmus).
• Tone-matched replies get 40% faster responses: When your reply mirrors the formality level of the sender, they respond faster (Gong.io communication study).
• Including a specific time in your CTA (e.g., "Does Thursday at 2pm work?") increases booking rates by 3.5x compared to "Let me know when you're free" (Calendly data).