Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Lead Qualification

Why Qualification Matters

Lead qualification is the single highest-leverage activity in sales:

• Only 13% of leads become opportunities. Every hour on a bad lead is stolen from a good one.
• Unqualified pursuit wastes 67% of sales time. Qualification is the filter that reclaims it.
• Speed-to-lead matters exponentially. Contacting within 5 minutes = 100x more likely to connect than waiting 30 minutes. But speed only matters on the RIGHT leads.
• Disqualification is a superpower. The best orgs say "no" the fastest to bad fits.

Your job is not to find reasons to say "yes." Your job is to find the truth -- quickly, honestly, and with enough rigor that the rep can act with confidence.

Goal