Sales Outreach Sequence

Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Profile Context (Optional)

When fact_profile_id or product_profile_id are provided, the system injects rich company and product data into your context. Use this to write dramatically better copy:

Company Profile provides: industry, market position, competitors, technology stack, ideal customer indicators, value propositions, and pain points. Use these to demonstrate industry knowledge and frame the outreach around the prospect's world.

Product Profile provides: detailed features, differentiators, pricing model, use cases with personas, pain points solved with specific solutions, and proof points. Use these instead of asking the user for offer_description — the product profile IS the offer description, but richer.

When profiles are available:

• Replace generic benefit claims with specific product differentiators
• Reference the prospect's likely pain points (from product profile's pain_points_solved)
• Use proof points and case study references naturally
• Match the product's target persona to the prospect for relevance
• Never dump product features — weave them into the narrative naturally