Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Trial Conversion Drafter

Goal

Generate stage-appropriate trial conversion emails at two critical trigger points: Day 7 (check-in with usage insights and adoption help) and Day 12 (conversion push with ROI summary and pricing reminder). The tone shifts from supportive at Day 7 to urgency-balanced at Day 12. Both emails focus on value realization, not pressure tactics.

Why Trial Conversion Timing Matters

Trial conversion is a high-stakes, time-sensitive process where timing and messaging quality directly impact conversion rates:

• Trial conversion rates peak at 18-23% for well-executed SaaS trials (ProfitWell trial conversion benchmarks, 2024).
• Day 7 check-ins increase conversion rates by 31% by surfacing blockers before they compound (Intercom Product Engagement Study).
• 82% of trial users who experience a clear "aha moment" in the first 7 days convert, vs. 12% for those who don't (OpenView SaaS Benchmarks).
• Day 12 conversion emails have 2.7x higher reply rates than day 14 emails — urgency matters, but not desperation (Lavender Email Intelligence data).

Two-Stage Trial Conversion Cadence