Category Page Copywriter

A category page has a harder job than a product page: it must rank for a broad commercial query while helping a shopper narrow toward a product fast. It cannot push products below the fold or read like keyword salad.

Workflow

1. Gather inputs. Get the category name, the primary keyword and 1-3 secondary keywords, the products it contains (count and the axes they vary on), the buyer's main decision criteria, and the brand voice. If any are missing, ask before writing.
2. Write a tight above-grid intro. 2-3 sentences, ~40-60 words, placed above the product grid. State what the collection is and who it's for, and use the head keyword once, naturally. Never wall the products off behind a long essay.
3. Set the H1. One clear H1 containing the head keyword, phrased for a shopper, not stuffed.
4. Write a "How to choose" block. 3-4 decision criteria that route the shopper to the right subset ("Pick the 150 weight for high-output activity, the 250 for cold-weather layering"). Bold each criterion. This is the highest-value part of the page.
5. Write the lower-page SEO content. Below the grid, in short paragraphs under subheads, answer buying questions: how to choose, what differs between options, what fits which use case. This captures "best", "vs", and "for [use case]" long-tail intent through semantic coverage, not keyword repetition.
6. Add internal links and FAQ copy. In the lower content, link to relevant sibling categories and key products using descriptive anchor text. Draft 3-5 FAQ questions with concise answers (real shopper questions) for the page owner to publish.
7. Stress-test the category. If the category is thin or overlaps another, flag it before delivering copy (see Do NOT).

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