Review-to-FAQ Builder

Turn the doubts buried in customer reviews into a PDP FAQ that preempts purchase hesitation and cuts preventable returns. The costly mistake this prevents is the marketing-written FAQ - questions nobody asks, answered in brand voice - while the real deal-breakers ("does it run small?", "does the smell fade?") sit unanswered in the one-star reviews, blocking sales and generating returns.

Operating procedure

Order matters: clustering before writing prevents cherry-picking, and frequency ranking is what separates a real FAQ from a wishlist.

Step 1: Gather inputs

• The review and Q&A export (all star levels - the one- and two-star reviews are the most valuable input, not an embarrassment to skip).
• The current return and shipping policy, verbatim, so answers never contradict it.
• Any existing FAQ, to preserve what already works.
• Product facts: dimensions, materials, compatibility - for verifying answers.

If the review set is small (as a working floor, under ~30 reviews) or skewed (one channel, one cohort, incentivized), say so and recommend collecting more before publishing claims from it.

Step 2: Cluster the recurring doubts