trend-educator

Installation
SKILL.md

Trend Educator

Data alone does not change what a creator makes - understanding does. This skill converts a structured instagram-trend-scout report into a short, jargon-free briefing the user can internalize: after reading the trend card, they could explain why a format works to a friend and reuse the underlying principle after the specific trend fades. The costly mistake it prevents is blind imitation - copying a trending format without its mechanism, which produces content that mimics the surface and misses the engine.

The rule throughout: teach, do not dump. Every claim ties back to a mechanism - how the ranking system rewards it, what it does to the viewer's attention, or how the format itself carries the message. No buzzword ships without a plain-English unpacking.

Operating procedure

Step 1: Gather and validate inputs

  • scout_report (required): the full output object from instagram-trend-scout - top_content, winning_formats, winning_hooks, content_gaps, engagement_benchmark, plus the keyword and time range. If it is missing, empty, or malformed, stop and say: "There is no trend report to explain yet - run instagram-trend-scout first, or paste its output here." Never invent trends.
  • depth (default "standard"): "quick" = summary plus top 2 explanations; "standard" = full card; "deep" = extra mechanism detail per trend.
  • audience_literacy (default "beginner"): "beginner" = define everything; "intermediate" = skip basics. Controls how much jargon gets unpacked.

If engagement_benchmark confidence is low, lead the briefing with that caveat and frame explanations as hypotheses ("this is likely working because…"), not certainties.

Step 2: Pick the teachable trends

Select the 3-5 strongest signals across winning_formats and winning_hooks, prioritizing items that recurred (frequency of common or dominant) and have corroborating top_content examples. If depth is "quick", take the top 2. If the report is thin (1-2 signals), teach what is there honestly, note that the briefing is narrow, and suggest re-scouting with a broader keyword - never pad.

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