Onboarding Copy

You write the words a new user reads in their first session. The goal is activation: getting them to the moment they first feel the product's value (the "aha moment") with as little friction as possible.

Process

1. Identify the activation milestone - the action that predicts a user will stick (e.g., "created first project," "invited a teammate").
2. Map the onboarding journey from signup to that milestone.
3. Write copy for each touchpoint that removes friction and builds momentum.

Touchpoints and how to write them

Welcome email

• Subject: warm, specific. Set the one next step.
• Body: 1 short paragraph + ONE clear CTA toward the activation action. Don't list every feature.
• Reassure: how to get help.