Israeli ASO

Instructions

Israeli Mobile Market

Israel has ~8.7M smartphone users (~91% penetration). iOS ~33%, Android ~67%. Hebrew localization is critical for market share. Key categories: fintech, transportation (Moovit, Gett), food delivery (Wolt, 10bis).

Hebrew App Title and Subtitle

30 characters max. Include primary Hebrew keyword. Patterns: [Brand] - [Hebrew Descriptor], [Hebrew Name] [Category].

Hebrew Keyword Research

Apple: 100 character keyword field. Separate with commas, no spaces. Include morphological variants and bilingual terms (transliterations like דליברי for delivery).

Where Each Platform Pulls Keywords From

The two stores index different fields, so the same Hebrew metadata is not interchangeable: