Israeli Email Sequences

Legal notice

Not legal advice. This skill explains what the Communications Law and the Privacy Protection Law require of a sender; it does not decide whether your particular campaign, list, or consent record complies. It is not a substitute for advice from a licensed Israeli lawyer that takes account of your own facts, and the bundled validator checks the structure of an email, not its legality. Its output is generated automatically by an AI model, which may err, omit data, or state a wrong conclusion, and any use of it is at your sole responsibility. No lawyer has reviewed or approved it, and it must not be presented or relied on as a legal opinion or as evidence. Before launching a campaign to a list you did not build under documented consent, before relying on the section 30A(c) exception, and before responding to a demand letter or a class-action claim, consult a lawyer.

Instructions

Chok HaSpam Compliance (Amendment 40, section 30A of the Communications Law)

Israeli anti-spam law (Amendment 40, in force since Dec 2008) requires express prior consent before sending a commercial message by email, SMS, fax, or automated dialer. Section 30A(b) requires that consent be in writing, which the statute expressly defines to include an electronic message or a recorded call. A one-off approach asking a business recipient to opt in is not itself a breach.

What every commercial email must contain (section 30A(e)(1)):

1. The word "פרסומת" (or "בקשת תרומה" / "תעמולה") at the start of the ad, and for an electronic message, in the subject line as well. Put it in both places; the statute requires the opening of the message and the subject. This is the requirement most non-Israeli tooling omits, and it is not optional.
2. The advertiser's name, address, and contact details.
3. The recipient's right to send a refusal notice at any time, a simple and reasonable way to send it, and a valid internet address of the advertiser for that purpose.

SMS is a deliberate carve-out (section 30A(e)(2)). For a short-message ad the statute says the advertiser shall state only its name and the contact details for giving a refusal notice. The address drops out. Do not copy the full email disclosure block into an SMS, and do not assume the SMS list is the same list.

The existing-customer exception (section 30A(c)) needs all three limbs together: the recipient gave their details during a purchase or negotiation for one AND was told the details would be used for advertising; they were given a chance to refuse and did not; and the ad concerns a similar product or service. There is no 12-month window in the statute. A registered charity or public-benefit company may email for donations or advocacy under section 30A(b1) unless the recipient has refused.