israeli-paid-ads
Installation
SKILL.md
Israeli Paid Ads
Instructions
Step 1: Choose Platform and Campaign Type
Select the right platform based on business type, audience, and campaign objective. Each platform serves a different role in the Israeli digital ad ecosystem.
| Platform | Best For | Israeli Audience | Avg CPM (NIS) | Ad Formats |
|---|---|---|---|---|
| Google Ads (Search) | High-intent traffic, lead gen | 98.17% search market share in Israel (StatCounter, July 2026) | N/A (CPC model) | Text ads, responsive search ads |
| Google Ads (Display) | Brand awareness, retargeting | Google Display Network reach in IL | 5-15 | Banner, responsive display |
| Meta (Facebook) | B2C, community, local business | ~7.6M Israeli users | 15-40 | Image, video, carousel, collection |
| Lifestyle, fashion, food, travel | ~5M Israeli users | 20-50 | Stories, reels, feed, shopping | |
| B2B, SaaS, enterprise, recruiting | ~3M Israeli professionals | 40-120 | Single image / document / video ads, Sponsored Messaging (Message and Conversation ads), Lead Gen Forms. "InMail" is retired as ad terminology, the messaging product is Sponsored Messaging | |
| TikTok | Gen Z, viral content, brand awareness | Growing Israeli user base (18-34) | 10-30 | In-feed video, branded effects |
The audience sizes and CPM bands here are practitioner estimates with no published source; only the Google search-share figure is sourced (StatCounter). Rank platforms with them, do not build a media plan on them. Pull real CPMs from each platform's forecasting tool.