Interview Frameworks

Overview

Frameworks for conducting effective user interviews including question design, interviewing techniques, and extracting actionable insights.

Core Principle: Good interviews come from great questions. Focus on past behavior and specific examples, not hypotheticals or opinions. Listen more than you talk.

Origin: Synthesized from Teresa Torres ("Continuous Discovery Habits"), Erika Hall ("Just Enough Research"), and Rob Fitzpatrick ("The Mom Test").

Key Insight: User interviews are the foundation of customer discovery. Good interviews uncover unmet needs, validate assumptions, and reveal the "why" behind user behavior that quantitative data cannot.

When to Use This Skill

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• research-ops - For user interview guides and JTBD interviews

Use when you need: