product-positioning
Product Positioning
Overview
Product positioning is the strategic process of defining how your product is uniquely different and valuable compared to alternatives, and how it fits into the market landscape in the minds of your target customers.
Core Principle: Positioning is context that helps customers understand what your product is, why it's special, and why they should care.
Origin: Modern positioning frameworks built on Al Ries & Jack Trout's "Positioning" (1981) and evolved by April Dunford in "Obviously Awesome" (2019) for modern products.
Key Insight: Great positioning makes everything else easier - sales, marketing, product development. Bad positioning makes everything harder, even if you have a great product.
When to Use This Skill
Auto-loaded by agents:
market-analyst- For competitive positioning and differentiation strategyproduct-strategist- For strategic positioning and value propositions
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