Brand Voice Skill

Frameworks for documenting, applying, and enforcing brand voice and style guidelines across marketing content.

Brand Voice Documentation Framework

A complete brand voice document should cover these areas. Use this framework to help users define their brand voice or to understand an existing brand voice configuration.

1. Brand Personality

Define the brand as if it were a person. What are its defining traits?

Example: "If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you."

2. Voice Attributes

Select 3-5 attributes that define how the brand communicates. Each attribute should be defined with:

• What it means in practice
• What it does NOT mean (to prevent misinterpretation)
• An example demonstrating the attribute