Design Principles

Core philosophy: Every interface should look designed by a team that obsesses over 1-pixel differences. Not stripped, crafted. And designed for its specific context.

Design Direction (REQUIRED)

Before writing code, commit to a direction. Don't default. Think about what this specific product needs to feel like.

Think About Context

• What does this product do? A finance tool needs different energy than a creative tool.
• Who uses it? Power users want density. Occasional users want guidance.
• What's the emotional job? Trust? Efficiency? Delight? Focus?
• What would make this memorable? Every product has a chance to feel distinctive.

Choose a Personality