Brand Identity Creator

Overview

This skill assists in the creation of professional Brand Identity Guidelines. It guides the user through the discovery of the brand's core, personality, and visual identity, and generates a structured document.

Workflow

Phase 1: Brand Discovery

Understand the foundation of the brand.

• Mission: Why does the brand exist?
• Vision: Where is the brand going?
• Values: What principles guide the brand?
• Target Audience: Who is the brand for?

Phase 2: Brand Personality

Define how the brand communicates.

• Archetype: See brand-archetypes.md for the 12 common personas.
• Voice & Tone: Is the brand formal or casual? Serious or humorous?