Analytics & Measurement Skill

Measurement rules for lead generation sites. GTM + GA4 focused.

Core Rules (Non-Negotiable)

1. Every conversion MUST have a measurable event — Form submit, phone click, WhatsApp = tracked
2. GTM is the only tag container — No inline GA4, no direct scripts
3. One GTM container per site — No multiple containers
4. Consent before tracking — GDPR: no GA4 until cookie accepted
5. Event naming convention MUST be followed — See naming rules below
6. Every event MUST have context — Location, element, value where applicable
7. Test before deploy — GTM Preview + GA4 DebugView MUST pass
8. Production and staging MUST be separated — Different GA4 properties or filtered

Event Types