Astro Blog - Phase 2: Structure

Priority Legend:

• ⭐ ALWAYS - Every article, non-negotiable
• 🎯 HIGH-VALUE - Competitive keywords, commercial/pillar content

⚠️ CRITICAL: Read astro-blog/references/human-voice.md NOW before planning structure to avoid AI-like patterns

Content Structure Planning

⭐ Core Structure (Every Article)

• H2 section density - 3-4 sections (standard 1000-1500w) OR 5-8 sections (pillar 3000-5000w)
• H2s are questions - Prefer specific questions users actually ask. Example: "How much does solar panel installation cost in the UK?" NOT "Pricing Overview"
• H3 subheadings - Use only for H2 sections >400 words. Max 3-4 H3s per H2. Keeps content scannable
• TOC required - If article >800 words, add table of contents after intro
• Component density limits - Max 5-7 components (standard) or 8-12 (pillar). Components = QueryAnswer, TL;DR, ExpertInsight, EngagementHook, etc.
• Visual breaks - No more than 3 paragraphs (150-300 words) without image/list/table/component