CRO (Conversion Rate Optimization) Skill

Purpose

Provides patterns for understanding user behavior and optimizing conversion funnels beyond basic A/B testing. Combines quantitative analytics with qualitative user insights to systematically improve conversion rates across the entire customer journey.

Core Rules

Measure before optimizing — Understand current behavior first
Qualitative + Quantitative — Numbers + user feedback
Funnel thinking — Optimize the whole journey, not just CTAs
Privacy first — Anonymize data, respect consent
Continuous process — CRO is ongoing, not one-time
Track user intent — Tag sessions by user type and behavior
Mobile matters — Test on real devices, not just desktop
Context over clicks — Understand why users behave, not just what they do
Form friction kills — Monitor field-level analytics
Iterate systematically — Weekly review cycles, documented insights