Lead Gen Copy Skill

Purpose

Provides copywriting patterns for lead generation websites. UK service business focused.

Core Rules

1. Benefits over features — What they get, not what you do
2. Clear CTAs — Action verbs, urgency where appropriate
3. Local relevance — Area references build trust
4. Social proof integration — Numbers, names, specifics
5. Objection handling — Address concerns proactively

Headline Patterns

Hero Headlines