Schema Patterns Skill

Purpose

Provides comprehensive Schema.org markup patterns for lead generation sites to maximize rich snippet visibility in search results. Implement structured data to enable knowledge panels, FAQ accordions, star ratings, and other rich SERP features that increase click-through rates.

Core Rules

1. One primary schema per page - LocalBusiness OR Organization at root
2. Nest related schemas - Reviews inside LocalBusiness, not separate
3. Validate always - Test with Google Rich Results Test before deployment
4. Match visible content - Schema must reflect what users see on page
5. Keep updated - Hours, prices, reviews must be current
6. Use absolute URLs - All image and link URLs must be absolute, not relative
7. Follow Google requirements - Check required fields for each schema type
8. No fake content - Only use real, verifiable reviews and ratings
9. Test in production - Validate with Search Console after deployment
10. Prioritize P0 schemas - LocalBusiness and FAQPage first for lead gen