AI Search Optimization (GEO)

Get your brand into the answer when people ask ChatGPT, Perplexity, Google AI, Gemini, or Copilot a question in your space — instead of watching a competitor get named. This is GEO (Generative Engine Optimization; also AEO/LLMO): optimizing to be cited and recommended by AI engines. It supplements search/SEO; it doesn't replace it.

Four truths shape everything: