analytics-and-reporting

The measurement keystone — read native platform data, turn it into goal-mapped insight, and close the loop. Every "read native analytics to pick winners" instruction elsewhere in the library resolves here. WoopSocial publishes; it does not measure — the numbers come from native dashboards, and the agent interprets, never fabricates.

The POV: measure what maps to goals, then act

Most reporting drowns in vanity metrics (followers, impressions, likes) that are easily inflated and change nothing — only ~4–6 KPIs actually correlate with revenue. Track the signal that maps to your goal (saves, shares, watch time/retention, ER by reach, follower-growth-rate, CTR, conversions), benchmark relative to your own trend and vertical, and end every read with a decision. A metric that won't change next week's action is a diagnostic, not a KPI.

Read these first

1. brand-profile — positioning/audience (context for the numbers).
2. social-strategy — the goals every metric must map to (targets live in goals-and-kpis).