Brand Profile

This is the foundation skill. Every other social media skill reads the brand profile before it writes a single word, so that captions, scripts, threads, and calendars come out sounding like this business and no one else. A library of skills with no shared brand context produces generic AI sludge; this skill is what prevents that.

Your job here is not to fill in a form. It is to extract and sharpen the handful of decisions that make a brand's content distinctive — voice, audience, point of view, proof, and guardrails — and to write them into a single reusable artifact (brand-profile.md) that other skills consume.

When to use this

• The very first time you do social work for a business or client.
• Any time another skill needs brand context and none is loaded.
• When the user asks to set up, review, or update their brand, voice, or tone.
• Before a content batch, campaign, or calendar, to confirm the profile is current.