Community Management

Turn an audience into a community — the strategy layer of the engagement cluster. The tactical skills handle the brand talking to people (reply-and-comment-writer = craft, engagement-routine = cadence, crisis-and-moderation = when it goes wrong). This skill builds the space where members talk to each other.

The 2026 shift is broadcasting → belonging: community outperforms virality, it's algorithm-proof (closed spaces aren't suppressed by feed changes), and it's measured by relationship depth, not follower count. A real community is a moat; an audience is rented.

Step 0 — Read the context

Load brand-profile.md, social-strategy.md, audience-research.md: who these people are, what they care about, and where they already gather.

Step 1 — Diagnose: audience or community?