content-audit

The retrospective bridge — read how an existing account has performed and turn it into a keep/kill/ refresh roadmap that feeds the forward plan. It reads (via analytics-and-reporting) and recommends; the human and other skills act.

The POV: activity isn't progress

Plenty of accounts look busy — daily reels, carousels, likes trickling in, followers inching up — while nothing actually moves. A content audit finds the signal under the busy-ness: what gets saved and shared (not just liked), which pillars are starved or bloated, where the voice has drifted (or where your winners say it should evolve), and which profile fundamentals quietly leak followers. Strategy is forward-looking; the audit is the retrospective reality-check that informs it.

Read these first

1. brand-profile + voice-builder — the voice/brand standard to audit against.
2. content-pillars + social-strategy — the intended plan (the audit checks execution of it).
3. analytics-and-reporting — the performance data source (native analytics; WoopSocial has none).