facebook-strategy

The Facebook platform strategy — play Reels (discovery) → Feed (depth) → Groups (community), not a dead Page feed. The agent drafts; scheduling-and-queue → WoopSocial schedules Page posts/Reels; the live community work is human/in-app.

The POV: discovery engine + community, not a broadcast feed

Page feed broadcasting is over — organic reach sits near 1.65%. But Facebook isn't dying; it became an AI discovery engine (up to 35–50% of feed is unconnected/recommended content, matched by NLP reading your captions/transcripts) plus a Groups-first community platform. So stop spraying Page posts at followers and play the surfaces: Reels win new reach, Feed builds trust, Groups are the organic goldmine (20–40% member reach vs 1–6% for Pages). Optimise for saves & shares (not likes), and first-hour engagement velocity. Best for community/local/B2C/discovery; 3B+ users, older-skewing.

Read these first

1. brand-profile — positioning, audience, non-negotiables.
2. voice-builder — so posts/Reels/Group copy sound like the brand.