instagram-seo

The IG keyword-search layer — research the queries and write the keyworded caption (and advise the profile labels + visual signals) that make a post rank in Instagram search. The agent researches + writes the search-first caption + specs the on-screen/spoken keyword + advises the profile/alt text; WoopSocial publishes the caption; the Name field, handle, bio, alt text, category, and auto-captions are native/ advised, and on-screen text/audio come from other tools/the creator.

The POV: Instagram is a keyword search engine — keywords replaced hashtags

Since late 2024 (official in 2026), IG shifted from hashtag-based discovery to keyword-based search — hashtags are deprioritized to 3–5 topic labels, and a large and growing share of discovery/new followers now starts from search (verify-quarterly; never quote a precise share). It's a closed system (no external crawl/backlinks) but Google + Bing index IG captions. Search runs semantic analysis → metadata matching (Name field/bio/caption keyword cluster) → visual recognition (Computer Vision checks the alt text + visual match the caption — a mismatch lowers ranking). WoopSocial publishes the caption; the profile labels, alt text, on-screen text, audio, and settings are native/ advised/other-tools. Pairs with caption-writer (the keyword goes in the searchable caption).