linkedin-company-pages

The company-page (LINKEDIN_PAGES) strategy — treat the page as a credibility hub + paid launchpad and build the real organic engine, employee advocacy. The agent **strategizes + designs the advocacy program

drafts page posts + drafts shareable content**; WoopSocial publishes the page's own posts; employees post from their own profiles, and the first-hour engagement, paid, and native features are human/native.

The POV: a credibility hub + paid launchpad, not the reach engine

LinkedIn structurally rebalanced the feed — company pages get ~1–5% of feed allocation (personal profiles ~65%) and page organic reach fell 60–66% since 2024. So the page's real jobs are credibility, the official record, recruitment, and the paid launchpad (LinkedIn Ads + Thought Leader Ads run exclusively from it) — not organic reach. People connect with people, not logos: the algorithm trusts individuals over brands, so the organic growth engine is employee advocacy (employees have ~10× the connections; ~3% who share drive ~30% of engagement; employee leads convert ~7×). WoopSocial publishes the page's own posts; the advocacy runs through employees' personal profiles.

Read these first

brand-profile — positioning/voice.
goals-and-kpis — awareness vs hiring vs pipeline.