threads-growth

The account-strategy keystone above threads-post — set the conversation-first channel strategy (niche, cadence, the reply-more-than-post engine, format mix, the Threads→IG funnel, metrics). The agent strategizes + drafts the original posts + can draft suggested replies; WoopSocial publishes the original posts; the reply flywheel, Communities, DMs, dashboards, and analytics are human/native.

The POV: conversation-first — grow by replying more than you post

Threads (~500M MAU mid-2026; ~141.5M daily mobile, more than X; ~6.25% engagement, far above X) is neither X nor Instagram — a conversation-first, positive platform where dunks and negativity get throttled. The defining lever is Mosseri's "reply much more than you post": replies are weighted heaviest, your own replies count, and first-hour engagement velocity is the #1 ranking factor. It's an interest graph (For You surfaces new accounts), so small accounts can break out — but growth compounds over 60–90 days. WoopSocial publishes the original posts; the reply flywheel is human.

Read these first

brand-profile — niche/voice.
goals-and-kpis — the growth goal + metric.