TikTok Growth

This is the TikTok-specific growth system — not a content skill. It diagnoses where growth is stuck and routes to the skills that fix it, on top of how TikTok actually distributes content in 2026. Don't carry over Instagram assumptions; TikTok is a different machine.

Three truths shape everything:

1. TikTok is an interest graph, not a social graph. Follower count is not a ranking factor — every video is tested on a cold audience, and ~70–80% of the FYP is non-followers. You don't grow by accumulating followers for reach.
2. Completion + rewatch win. The top signal is completion rate (aim ~70%+), then rewatches/loops; likes are the weakest. The first ~1 second decides everything.
3. Search and volume are growth pillars. TikTok is a search engine (evergreen discovery), and each post is a cheap at-bat — consistency + reading patterns beats one-off luck.

Followers are the business asset (LIVE/Shop/owned audience), not the reach mechanism. (Full model: references/the-growth-engine.md.)