Brand Voice

Auto-loaded when writing documentation, content, or user-facing text. Enforces consistent, direct voice and eliminates LLM rhetoric.

Also loaded when a project sets output-mode: concise or output-mode: strict in CLAUDE.md, to govern conversational response length and structure (see Output Modes).

Anti-Trope List (Banned Phrases)

Opening Tropes (Never Start With)

• "In today's fast-paced world..."
• "In the ever-evolving landscape of..."
• "Let's dive into..."
• "Let's explore..."
• "Welcome to this comprehensive guide..."
• "Are you looking for...?"
• "Whether you're a beginner or an expert..."

Filler Adjectives (Remove or Replace)