Kinetic typography

Almost every text effect is one text animator: some properties (Opacity, Blur, Position, Scale, Fill Color, Tracking) plus a selector that decides which characters get them, and how much. Animate the selector, not the text.

Type that reads, before it moves

Animation cannot rescue type that is set badly. Numbers that hold up at delivery size, for a 1080-tall frame (scale them by the frame's short side):