Spotify Ads API - Campaign Strategy

Plan campaign structure and targeting before creating entities. This skill researches the offer, checks current Spotify Advertising guidance, validates targetability through the Ads API, and returns an API-ready plan when credentials permit live validation. Otherwise, it clearly marks validation as deferred. Do not create campaigns, ad sets, ads, assets, or audiences unless the user explicitly asks to execute after reviewing the plan.

For detailed planning heuristics, read references/planning-framework.md.

Inputs

Accept any combination of:

• Landing page URL, product page, business page, location page, or brand brief
• Creative assets as local files, uploaded files, existing asset IDs, or a description of planned creative
• Business goal such as awareness, reach, traffic, video views, lead generation, conversion, launch, grand opening, appointment booking, local awareness, or event promotion
• Budget, flight dates, geography, required disclaimers, audience constraints, languages, and landing URLs

If budget, dates, or market are missing, make a conservative recommendation and label the assumptions. Ask only for information that materially changes the plan.

Workflow