brand-copy
Installation
SKILL.md
Brand Copy
Defines brand voice and messaging architecture from a brief. This skill is META-LEVEL: it produces the guidelines that all other copy follows. It does NOT generate marketing copy. It generates the system that governs how a brand speaks.
What This Skill Produces
Brand copy is fundamentally different from other copy types. The outputs are not ads, landing pages, or emails. They are the source documents that make those things possible.
| Output type | What it is | Reference to load |
|---|---|---|
voice-profile |
A 1-2 page document defining how a brand sounds across all channels | references/voice-dimensions.md |
messaging-hierarchy |
Positioning statement, brand pillars, proof points, and tagline | references/messaging-hierarchy.md |
style-guide |
Do/don't pairs, word lists, grammar preferences, and formatting rules | references/style-guide-template.md |
tagline |
A single distilled line derived from the messaging hierarchy | references/messaging-hierarchy.md |
elevator-pitch |
30-60 second spoken version of the full messaging hierarchy | references/messaging-hierarchy.md |
When the brief is ambiguous, ask which output type is needed before proceeding.