conversion-copy
Installation
SKILL.md
Conversion Copy
Generates conversion copy from a brief using the correct persuasion framework, domain patterns, and mandatory de-slop pass. This skill runs a complete workflow -- it does not just list resources.
Conversion copy is the most data-driven copy domain. Every element has a measurable outcome. Decisions about tier naming, CTA text, and form field placement are not aesthetic choices -- they have documented effects on conversion rate. Apply the relevant framework and domain reference, then validate against measurable criteria.
Copy Type Identification
Identify the sub-type from the brief's type field before selecting a framework.
| Brief type | Sub-type | Framework | Domain reference |
|---|---|---|---|
pricing-page |
Pricing page tiers, feature lists, FAQs | FAB per tier + anchoring/decoy principles | references/pricing-pages.md |
ab-variant |
A/B test variant copy | Isolate one variable; use different framework or angle per variant | references/ab-testing.md |
signup-flow |
Registration, onboarding entry, trial start | Microcopy + Cialdini urgency/scarcity | references/signup-flows.md |
checkout |
Checkout page, purchase confirmation, order summary | Friction reduction + trust signals | references/signup-flows.md |
trial-to-paid |
Upgrade prompts, paywall copy, limit messages | PAS or BAB | references/signup-flows.md |
funnel-opt |
Any funnel stage copy needing optimization | Framework depends on funnel stage | See Framework Reference Paths below |