Email Copy

Generates email copy from a brief using the correct persuasion framework, domain patterns, and mandatory de-slop pass. This skill runs a complete workflow -- it does not just list resources.

Overview

This skill covers every major email copy format: cold outreach, welcome sequences, onboarding sequences, nurture sequences, re-engagement sequences, newsletters, transactional emails, and subject lines. Each format has a mapped persuasion framework and a domain reference file. The workflow is identical to the marketing-copy skill: identify sub-type, load the right framework, draft against patterns, de-slop, score, return.

Email copy has constraints that other copy types do not: subject line character budgets, preview text, mobile-first line length, and sequence arc logic (each email must work standalone AND advance the series). These constraints are non-negotiable and checked before output is returned.

Email Type Identification

Identify the sub-type from the brief's type field before selecting a framework.