headline-formulas
Installation
SKILL.md
Headline Formulas
Quick-reference for writing headlines that stop readers. Covers pattern selection, power word use, and the 4Us quality check.
Headline Type Guide
| Type | When to use | Example |
|---|---|---|
| Curiosity | Reader has the problem but doesn't know the solution exists | "The Mistake 94% of Email Marketers Make Before 9am" |
| Benefit | Clear, direct value claim works for the audience | "Double Your Reply Rate in 7 Days" |
| How-to | Educational or instructional content, search-intent copy | "How to Write a Cold Email That Gets a Response" |
| Number/List | Scannable content, specific and credible claims | "11 Subject Lines That Outperformed Our Control by 40%" |
| Question | Reader already feels the pain; headline names it | "Still Losing Customers at Checkout?" |
| Command | Strong CTA context, short-form ad copy, buttons | "Stop Writing Bland Subject Lines" |
Reference Index
Load these files when writing headlines: