social-copy
Installation
SKILL.md
Social Copy
Generates social media copy from a brief using platform-specific constraints, the correct persuasion framework, hook formulas, and mandatory de-slop pass. This skill runs a complete workflow -- it does not just list resources.
Platform Identification
Identify the platform and content format from the brief before anything else. Different platforms require different voices, lengths, and structures.
| Platform | Content format | Framework | Primary reference |
|---|---|---|---|
| Single post (thought leadership, announcement, story) | PAS or AIDA | references/platform-specs.md |
|
| Article preview / teaser | AIDA | references/platform-specs.md |
|
| X/Twitter | Single tweet | 4Us for hooks | references/platform-specs.md |
| X/Twitter | Thread | Hook + QUEST | references/hooks-and-threads.md |
| Caption (product, lifestyle, educational) | BAB or Star-Story-Solution | references/platform-specs.md |
|
| Carousel | Hook slide + slide-by-slide flow | references/hooks-and-threads.md |
|
| TikTok | Video description / caption | 4Us for hooks | references/platform-specs.md |
| Any platform | Engagement reply / comment | Conversational | references/engagement-patterns.md |