marketing-website
Marketing Website
Marketing sites have one job: convert visitors into customers. Every element serves that goal.
Related skills:
ux-design— Structure, usability, accessibility foundationsaesthetic-ui-designer— Visual execution, typography, motion
This skill adds the conversion and persuasion layer.
Core Principles
1. Clarity Over Cleverness
- Visitors decide in 5 seconds: Is this for me? Can it help?
- Clear beats clever. Don't make them think.
- Jargon-free unless audience expects it
2. One Goal Per Page
- Each page has ONE primary CTA
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