Advertising Analytics & Conversion Tracking Integration

Complete reference for integrating Google Analytics 4, Google Ads, Meta (Facebook) Pixel, and LinkedIn Insight Tag into web applications with proper consent management, standard event mapping, user identification, and GDPR/DMA compliance.

What this skill covers

GA4, Google Ads, Meta Pixel and LinkedIn Insight Tag, all behind Consent Mode v2. The body carries the minimal setup and the traps; the tables, schemas and per-framework wiring live in references/, listed at the bottom.

Architecture Overview

A modern advertising analytics stack consists of multiple pixels/tags that must all respect the same consent state. The architecture follows this pattern: