copywriting — write it in the product's own voice

Part of super-ux — see system-map.md. After changes, run python3 docs/brand/lint.py.

First action, every time: read the brand pack. docs/brand/voice.md, terminology.md, and the channels.md record for the surface being written.

No pack? Stop and hand off to brand-voice. Do not improvise a voice. Guessing it and being wrong costs more than the pause, and a product whose copy was invented surface by surface is exactly the drift this layer exists to remove.

This skill never writes to docs/brand/. A term that is missing from the dictionary, or a number with no row in facts.md, is reported — never invented to finish the sentence. Adding it is brand-voice's decision.

References