Alternatives Map

How This Works

Buyers don't evaluate products in isolation — they evaluate against what they're already doing or could do instead. Most teams map only their direct competitors and miss the alternative that actually wins the most deals: the status quo. This skill builds the map from evidence — win/loss notes, sales call transcripts, review-site quotes, analyst reports — across all four types a buyer actually considers, not just named vendors, and deepens your brain's existing Section 3 in place. positioning-messaging needs 3+ alternatives before it builds, and positioning-ideas asks for them if the brain has none — this is the researched source both read.

Step 0 — Load brain Section 3 (current alternatives, however thin) and any guardrails from /context/meta-patterns.md.